The Denver Athletic Club
In partnership with Jamieson Mae Communications
JamiesonMae Communications is a premier marketing firm founded and operated by women with extensive experience in the private club sector. They were in need of an in-house social media manager for The Denver Athletic Club.
The Denver Athletic Club is one of the oldest and largest private city clubs in the United States. Dating back to 1884, it’s a historical landmark located in the heart of downtown Denver. Membership offers something for everyone: fitness, childcare, networking, social events and a stunning coworking space.
WHAT WE MANAGE:
Instagram
Facebook
LinkedIn
the problem
The Denver Athletic Club has a long history and extremely passionate, active members but their online platforms were not highlighting what makes them special.
Their tagline is “a club for your whole life” but their content lacked variety and professional photography to properly showcase their member experience.
our solution
We developed a strategy centered on brand building, highlighting the member experience, and showcasing state-of-the-art facilities. A key focus of their messaging highlights their rich history in Downtown Denver and the extensive amenities that make it a club for life. At the same time, we’ve elevated their professional presence through high-quality photography and videography, ensuring a polished and compelling brand image.
awesome results
Increased Engagement: Boosted overall engagement rates through strategic content, including member spotlights, behind-the-scenes club features, and interactive posts.
Stronger Brand Identity: Reinforced the DAC’s legacy in Downtown Denver by highlighting its history, professional networking opportunities, and elite athletic facilities.
Content Quality Upgrade: Elevated the club’s online presence with high-quality photography and videography, positioning it as a premier, lifelong club.
Enhanced Member Experience: Created content that resonates with current and prospective members, fostering a sense of community and exclusivity.
Improved Reach & Visibility: Implemented storytelling strategies that increased organic reach and attracted new audiences interested in fitness, social events, and professional networking.
