The Denver Athletic Club

In partnership with Jamieson Mae Communications

JamiesonMae Communications is a premier marketing firm founded and operated by women with extensive experience in the private club sector. They were in need of an in-house social media manager for The Denver Athletic Club.

The Denver Athletic Club is one of the oldest and largest private city clubs in the United States. Dating back to 1884, it’s a historical landmark located in the heart of downtown Denver. Membership offers something for everyone: fitness, childcare, networking, social events and a stunning coworking space.

Exterior of a historic red brick building with arched windows and decorative architectural details. A flag and a red awning with white text that reads "The Denver Athletic Club" and "1325 Glenarm Place" are visible in front of the entrance. A black lamppost with white globe lights and a small portion of the sidewalk are also in the scene.

WHAT WE MANAGE:

  • Instagram

  • Facebook

  • LinkedIn

Our Services
Screenshot of Denver Athletic Club Instagram feed showcasing professional photography and strategic social media feed
Collage of Denver Athletic Club images including a gym with man exercising, people socializing outdoors, the club's brick building, and outdoor patio dining at the club.
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A social media analytics dashboard showing follower count increase from February 11 to March 12, with 2,058 followers and a 1.7% increase since February 10.
Social media analytics dashboard showing 24,038 views from February 11 to March 12, with 64.5% followers and 35.5% non-followers, and 3,961 accounts reached, up 36.2%.

the problem

The Denver Athletic Club has a long history and extremely passionate, active members but their online platforms were not highlighting what makes them special.
Their tagline is “a club for your whole life” but their content lacked variety and professional photography to properly showcase their member experience.

our solution

We developed a strategy centered on brand building, highlighting the member experience, and showcasing state-of-the-art facilities. A key focus of their messaging highlights their rich history in Downtown Denver and the extensive amenities that make it a club for life. At the same time, we’ve elevated their professional presence through high-quality photography and videography, ensuring a polished and compelling brand image.

awesome results

  • Increased Engagement: Boosted overall engagement rates through strategic content, including member spotlights, behind-the-scenes club features, and interactive posts.

  • Stronger Brand Identity: Reinforced the DAC’s legacy in Downtown Denver by highlighting its history, professional networking opportunities, and elite athletic facilities.

  • Content Quality Upgrade: Elevated the club’s online presence with high-quality photography and videography, positioning it as a premier, lifelong club.

  • Enhanced Member Experience: Created content that resonates with current and prospective members, fostering a sense of community and exclusivity.

  • Improved Reach & Visibility: Implemented storytelling strategies that increased organic reach and attracted new audiences interested in fitness, social events, and professional networking.

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explore @thedenverathleticclub on instagram

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